Your GTM Game Plan Starts Here
We help startups move from hustle to scale with smarter strategies, better systems, and real results.
The Team
Sequent’s Founders began collaborating in 2018 as early marketing hires at Instana. Over the following years, they played key roles in scaling the company, paving the way for its successful acquisition by IBM. With deep expertise in SaaS and developer-focused software, Sequent Growth’s founders bring a wealth of experience in driving growth for software startups.
-
Adrian Lindsay brings over a decade of expertise in building scalable GTM systems for startups. With a proven track record in driving revenue growth, aligning teams, and optimizing operations, Adrian has helped countless B2B SaaS companies transform ambitious visions into actionable strategies.
Companies include: Instana, AppDynamics, ProjectManager, and more.
-
With over a decade of experience in positioning, messaging, and branding, Summer’s worked alongside dozens of startups to develop GTM strategies that drive growth from seed stage to acquisition.
Companies include: Instana, Steadybit, DBmarlin, Aspect Build, Shoreline, and more. -
Starr Stephenson is a strategic marketing leader with 14+ years of experience driving growth for early-stage B2B SaaS startups. She is focused on helping startups build scalable marketing engines that accelerate pipeline and revenue.
Companies include: Instana, Deltek, Hasura, Bronto, and more.
“I've seen firsthand this team's deep expertise and commitment to driving meaningful growth. Their ability to guide early-stage startups with GTM strategy is unmatched.”
GTM Advisor, Previously: Instana Co-Founder & COO, 1st Business Hire at AppDynamics